For most of its life, Boston Made has been known as a family of brands — a newsroom, a pet company, a web studio, a markets publication. Over the past several weeks, that description has stopped being complete. Across the ecosystem, the company has shipped a connected set of software platforms, and the brands are increasingly the front doors to them.

This is a guide to what has launched, what each product does, and how the pieces connect.

Intelligence: ATLAS, SCOUT and BOSSTOX

The most significant change is at the flagship address. BostonMade.com now runs ATLAS, a paid business-intelligence platform for tracking companies, people, properties, contracts and market activity from a single protected workspace. ATLAS is offered in Individual, Pro and Business plans billed through Stripe, and its workspace stays locked until a subscription is active.

Alongside it sits BOSSTOX, which describes itself as the evidence layer beneath the AI buildout. The platform tracks power, cooling, compute, networking and financing signals, and it separates each stage of a project — contracted, financed, energized, installed and revenue-producing — so that no stage is inferred from an earlier announcement.

Feeding both is SCOUT, the Paxton-Digital collection layer that gathers public filings, company releases, government records and source citations, and surfaces intellectual-property and competitive signals.

Scout collects the evidence. The BOSSTOX graph normalizes it. Reader explains it, and Fenway Web packages it.

Access: the Boston Made App and Keystone

The Boston Made App has become the front door to the whole network: a guided directory of 17 properties across eight categories, the latest wires from this newsroom, and the Boston Made+ membership at $20 a month or $120 a year. Native iOS and Android apps are listed as coming soon.

At the top of the stack, Kingswell Strategic Ventures has introduced Keystone, which bundles SCOUT, ATLAS, BOSSTOX, the Fenway Web Builder, Boston Made Membership and a Keystone-exclusive Realty + Parking Operations Monitor under a single master pass. Keystone is currently available by private briefing, and its access tiers are published as proposed rather than final.

Building and reading: Fenway Web and Reader

Fenway Web has relaunched as a website generator. Visitors describe what they do, choose a direction and a tone, and receive a first draft they can revise, preview on desktop and mobile, and export. Plans start free.

Boston Made Reader collects the latest from every Boston Made site into a single, book-style reading experience, with adjustable type, multiple languages and a free library of founding documents and sacred texts. No login is required to browse.

Consumer marketplaces: Lumo

Lumo.gold has been rebuilt as a consumer-first directory for people selling gold, silver, coins and estate jewelry in the United States and United Kingdom, with an introduction service that connects sellers to vetted local buyers.

The Boston Made Newsroom will cover each of these platforms in more depth as they develop. A live overview of every product is available on the newsroom’s new Software & Technology page.

Kingswell Strategic Ventures has introduced Keystone, a premium software bundle that ties the Boston Made ecosystem’s platforms together under a single “master pass.” Kingswell describes it simply: “The master key to what’s next.”

Keystone is positioned as a connected intelligence and operations layer for operators who run across several fronts at once — markets, property, infrastructure and digital presence.

Six platforms, one pass

Five of the six platforms are already live on their own. The Realty + Parking Operations Monitor is new, and is available only through Keystone.

Six integrated platforms. One master pass.

Access and tiers

Keystone is currently available by invitation and private briefing. Kingswell has published three proposed access levels — Keystone Access, an entry tier; Keystone Command, the full operational stack; and Keystone Sovereign, which adds private briefings and strategic access. The company notes that the tiers are proposed, that billing, single sign-on and automated provisioning are not yet connected, and that access and pricing will be confirmed at launch.

Kingswell also says future expansion of the stack may include acquisitions, partnerships and new platforms as the network grows.

Fenway Web, the web and digital-services arm of Boston Made, has relaunched its homepage as a self-serve website generator. The pitch is short: “Your website starts here.”

Visitors describe what they do, choose what they are building — a business, a portfolio or an event — and set the vibe, from premium to friendly to bold. The generator, powered by ChatGPT, turns that starting point into a first-draft site with a live preview on desktop and mobile.

From blank page to ready to share

Fenway Web frames the process in four steps:

• Prompt — share your offer, your audience and the feeling you want people to leave with.
• Shape — try a different direction, edit the copy, or ask for a bolder first impression.
• Polish — adjust sections, colors and calls to action beside a live preview.
• Launch — download the site, or hand it to Fenway Web for a custom build.

A little direction goes a long way. The builder helps you get unstuck, then keeps the important decisions in your hands.

A workspace, not just a page

The relaunch borrows from the Boston Made App experience, adding a workspace for drafts, analysis, brand sets and live wires, plus a website ROI estimator that models the monthly opportunity from more qualified visits and a stronger conversion path.

The Fenway Web Builder is also one of the six platforms in Kingswell Strategic Ventures’ Keystone stack. Fenway Web continues to offer custom builds for clients who outgrow the generator.