Corporate News

Inside the Boston Made Stack: The Software Now Powering the Ecosystem

From ATLAS business intelligence to the BOSSTOX evidence layer, the Keystone master pass and an AI website generator, Boston Made has quietly become a software company. Here is how the pieces fit together.

Published

3 weeks ago

September 22, 2026

Nathan Strickland

Boston Made, Inc.Office of the Founder & Chairman

From the desk of Nathan StricklandBoston, Massachusetts · September 22, 2026

Dear Sir or Madam,

For most of its life, Boston Made has been known as a family of brands — a newsroom, a pet company, a web studio, a markets publication. Over the past several weeks, that description has stopped being complete. Across the ecosystem, the company has shipped a connected set of software platforms, and the brands are increasingly the front doors to them.

This is a guide to what has launched, what each product does, and how the pieces connect.

Intelligence: ATLAS, SCOUT and BOSSTOX

The most significant change is at the flagship address. BostonMade.com now runs ATLAS, a paid business-intelligence platform for tracking companies, people, properties, contracts and market activity from a single protected workspace. ATLAS is offered in Individual, Pro and Business plans billed through Stripe, and its workspace stays locked until a subscription is active.

Alongside it sits BOSSTOX, which describes itself as the evidence layer beneath the AI buildout. The platform tracks power, cooling, compute, networking and financing signals, and it separates each stage of a project — contracted, financed, energized, installed and revenue-producing — so that no stage is inferred from an earlier announcement.

Feeding both is SCOUT, the Paxton-Digital collection layer that gathers public filings, company releases, government records and source citations, and surfaces intellectual-property and competitive signals.

Scout collects the evidence. The BOSSTOX graph normalizes it. Reader explains it, and Fenway Web packages it.

Access: the Boston Made App and Keystone

The Boston Made App has become the front door to the whole network: a guided directory of 17 properties across eight categories, the latest wires from this newsroom, and the Boston Made+ membership at $20 a month or $120 a year. Native iOS and Android apps are listed as coming soon.

At the top of the stack, Kingswell Strategic Ventures has introduced Keystone, which bundles SCOUT, ATLAS, BOSSTOX, the Fenway Web Builder, Boston Made Membership and a Keystone-exclusive Realty + Parking Operations Monitor under a single master pass. Keystone is currently available by private briefing, and its access tiers are published as proposed rather than final.

Building and reading: Fenway Web and Reader

Fenway Web has relaunched as a website generator. Visitors describe what they do, choose a direction and a tone, and receive a first draft they can revise, preview on desktop and mobile, and export. Plans start free.

Boston Made Reader collects the latest from every Boston Made site into a single, book-style reading experience, with adjustable type, multiple languages and a free library of founding documents and sacred texts. No login is required to browse.

Consumer marketplaces: Lumo

Lumo.gold has been rebuilt as a consumer-first directory for people selling gold, silver, coins and estate jewelry in the United States and United Kingdom, with an introduction service that connects sellers to vetted local buyers.

The stack at a glance

ATLAS — business intelligence workspace (bostonmade.com)
SCOUT — IP and competitive signal collection (Paxton-Digital)
BOSSTOX — AI infrastructure intelligence (bosstox.com)
Keystone — master-pass bundle from Kingswell Strategic Ventures
Fenway Web — AI website generator (fenwayweb.com)
Reader — free network-wide reading app (reader.bostonmade.com)
Lumo — gold-buyer directory and introductions (lumo.gold)
Boston Made App + Boston Made+ — the membership and front door (app.bostonmade.com)

The Boston Made Newsroom will cover each of these platforms in more depth as they develop. A live overview of every product is available on the newsroom’s new Software & Technology page.

Explore the full stackEvery Boston Made platform, in one place.

See the software ↗

Corporate News

Boston Made Publishes Six Promises on Belonging

A new Inclusion page sets out six promises on belonging across every Boston Made brand, site and product.

Published

1 day ago

October 11, 2026

Nathan Strickland

Boston Made Newsroom illustration: The Deal Window Is Wide Open: Why 2026 Could Set Records for IPOs and Mergers, and Why Timing Matters Now

Boston Made, Inc.Office of the Founder & Chairman

From the desk of Nathan StricklandBoston, Massachusetts · October 11, 2026

Dear Sir or Madam,

BOSTON, October 11, 2026 — Boston Made, Inc. today published a new Inclusion page on bostonmade.com, setting out six promises on belonging that apply across the Boston Made family of brands, sites and products.

The page is built around a single message, “You belong here,” and assigns each promise its own color in a full-spectrum design that runs through the page.

The six promises

Come as you are. Who you are, who you love, where you come from, how you worship or don’t, what you earn and how you move through the world.
Built for every body. Readable type, strong contrast, keyboard navigation and screen readers, and a habit of fixing what we miss.
Your inbox, your call. Our marketing is opt-in only, and one click is always enough to stop.
Room at the table. Stories from every neighborhood and every kind of Bostonian.
Respect, always. Hate and harassment have no place in the spaces we run.
Tell us when we miss. If something made you feel shut out, we want to hear it and make it right.

From the founder

“Being tolerated is not the same as being welcome,” said Nathan Strickland, founder of Boston Made. “Boston has never been just one kind of person, and a company that carries the city’s name should make room for all of it. These promises are the habits we want people to feel every time they use something we make.”

Feedback welcome

The company is inviting anyone who has felt shut out on a Boston Made site to share feedback through its support page. Strickland’s full note on the commitment, Belonging Is Part of What We Make, is available on bostonmade.com.

About Boston Made

Boston Made, Inc. is a Boston-born holding company. Founded in 2019 as a small brand of well-made things for dogs, it now owns and operates a family of companies and brands spanning technology and web design, media, intelligence software and products for dogs.

See the Inclusion page →

Corporate News

Boston Made Newsroom Becomes the Official News Desk for the Entire Boston Made Network

Every Boston Made brand now leads with a pinned press release, and every story flows into the free Boston Made Reader — plus a free press release readiness checker.

Published

3 days ago

October 9, 2026

Nathan Strickland

Boston Made Newsroom Becomes the Official News Desk for the Entire Boston Made Network

WORCESTER, Mass. — October 9, 2026 — The Boston Made Newsroom at BostonMadeInc.com today announced that it is now the official news desk for the entire Boston Made, Inc. network, publishing company announcements, market coverage and press releases for every Boston Made brand from a single newsroom — and syndicating all of it, automatically, to the free Boston Made Reader.

As of today, the Boston Made Reader indexes more than 700 stories from 20 sites across the network, with the Newsroom contributing more than 250 of them — the largest single source in the Reader. Starting today, every new release from Boston Made, Boston Made Pets, the Boston Made Foundation, BOSSTOX, Fenway Web, Pupwear and the rest of the family is published as a pinned, featured press release on its own site and mirrored in the Reader within the hour.

What changes for readers

One place for company news. Announcements that used to live on a dozen separate sites now have a home of record at BostonMadeInc.com.
Every release, everywhere. Each brand’s latest press release is pinned to the top of its own site so visitors always see the most important news first.
Read it all in the Reader. The Boston Made Reader pulls every story into a clean, no-login reading view, filterable by site, category and story type — including a dedicated press-release view.
Useful, not just newsworthy. Each release now ships with a working calculator or tool readers can use on the spot, so an announcement is also a resource.

Today’s releases across the network

Alongside this announcement, the Newsroom is publishing releases for the Boston Made Foundation and BOSSTOX, while each WordPress property in the family — including BostonMade.com, Boston Made Pets, Boston Made Brands, the Boston Made App, the Reader, Fenway Web, Keep Up With Nate and Pupwear — carries its own pinned release.

A free tool for anyone writing news

Small businesses write press releases too. The checker below scores a draft against the conventions newsrooms use every day: headline length, a clear news verb, length, quotes and links.

Press Release Readiness Checker

Writing your own announcement? Paste your headline and word count to see how it measures up to newsroom standards before you send it.

Your headlineBody word countNumber of quotesLinks to your website

A practical checklist, not a guarantee of pickup.

How to submit news

Brands and partners in the Boston Made network can send announcements, photos and media questions to sales@bostonmade.com. Releases are reviewed for accuracy before publication; claims keep their dates, and announced, funded and completed milestones are reported as what they are.

About the Boston Made Newsroom

The Boston Made Newsroom is the news site of Boston Made, Inc., covering the company, its brands and the business stories that matter to owners and operators. All Newsroom coverage is also available in the Boston Made Reader.

Media contact: Boston Made, Inc., 8 Grafton Street, Suite 210, Worcester, MA 01608 · sales@bostonmade.com

Corporate News

Boston Made Foundation Opens Its National Business Directory and Community to All

Free profiles, a moderated national business directory, and the grants, mentorship and summit programs the Boston Made Foundation is building next — plus a giving impact planner.

Published

3 days ago

October 9, 2026

Nathan Strickland

Boston Made Foundation Opens Its National Business Directory and Community to All

WORCESTER, Mass. — October 9, 2026 — The Boston Made Foundation, the philanthropic arm of Boston Made, Inc., today invited businesses, nonprofits and neighbors to join its national business directory and community at BostonMade.org, and outlined the programs it is building next under its mission of Building a Better Boston Made.

The Foundation exists to connect businesses, amplify community voices and invest in people and places. Its community platform is live today: anyone can create a free profile, join the community feed, start or join groups and follow events. Businesses can submit a directory listing, which the Foundation’s moderation team reviews before it is published.

What is live today

National business directory — submit a listing at BostonMade.org; every listing is reviewed before it appears.
Free member profiles — sign up at bostonmade.org/signup to join the feed, groups and events.
Guides on community participation, volunteering and responsible giving.

What the Foundation is building next

Community Grants (proposed) — direct funding for local organizations and small businesses. Eligibility guidelines are in development and will be published before any application window opens.
Business Mentorship — pairing emerging entrepreneurs with experienced leaders. Mentor applications open soon.
Boston Made Summit (planned) — a proposed national gathering of business and civic leaders. Date and format will be announced.

Plan your own impact

Generosity compounds. Use the planner below to see what a modest monthly gift and a few hours of volunteering add up to over a year — then put that number to work with an organization you trust.

Giving & Volunteer Impact Planner

See what a steady habit of giving and showing up adds up to over a year — for you, your team or your company.

Monthly gift ($)People giving (you or your team)Employer match (%)Volunteer hours per month (each)Value of an hour of your time ($, your estimate)

Planning estimate only. Tax treatment of any gift depends on the recipient and your situation — consult a tax advisor.

How to give responsibly

Verify the organization. Look up a charity’s registration and financial filings before you give.
Give steadily. Recurring gifts help organizations plan better than one-time spikes.
Ask about matching. Many employers match gifts; it is the easiest way to double your impact.
Give time, too. Skilled volunteering — bookkeeping, marketing, web help — is often worth more than cash to a small nonprofit.

About the Boston Made Foundation

The Boston Made Foundation is the philanthropic arm of Boston Made, Inc., connecting businesses, amplifying community voices and investing in people and places. Learn more at BostonMade.org.

Media contact: Boston Made, Inc., 8 Grafton Street, Suite 210, Worcester, MA 01608 · sales@bostonmade.com