For most of its life, Boston Made has been known as a family of brands — a newsroom, a pet company, a web studio, a markets publication. Over the past several weeks, that description has stopped being complete. Across the ecosystem, the company has shipped a connected set of software platforms, and the brands are increasingly the front doors to them.

This is a guide to what has launched, what each product does, and how the pieces connect.

Intelligence: ATLAS, SCOUT and BOSSTOX

The most significant change is at the flagship address. BostonMade.com now runs ATLAS, a paid business-intelligence platform for tracking companies, people, properties, contracts and market activity from a single protected workspace. ATLAS is offered in Individual, Pro and Business plans billed through Stripe, and its workspace stays locked until a subscription is active.

Alongside it sits BOSSTOX, which describes itself as the evidence layer beneath the AI buildout. The platform tracks power, cooling, compute, networking and financing signals, and it separates each stage of a project — contracted, financed, energized, installed and revenue-producing — so that no stage is inferred from an earlier announcement.

Feeding both is SCOUT, the Paxton-Digital collection layer that gathers public filings, company releases, government records and source citations, and surfaces intellectual-property and competitive signals.

Scout collects the evidence. The BOSSTOX graph normalizes it. Reader explains it, and Fenway Web packages it.

Access: the Boston Made App and Keystone

The Boston Made App has become the front door to the whole network: a guided directory of 17 properties across eight categories, the latest wires from this newsroom, and the Boston Made+ membership at $20 a month or $120 a year. Native iOS and Android apps are listed as coming soon.

At the top of the stack, Kingswell Strategic Ventures has introduced Keystone, which bundles SCOUT, ATLAS, BOSSTOX, the Fenway Web Builder, Boston Made Membership and a Keystone-exclusive Realty + Parking Operations Monitor under a single master pass. Keystone is currently available by private briefing, and its access tiers are published as proposed rather than final.

Building and reading: Fenway Web and Reader

Fenway Web has relaunched as a website generator. Visitors describe what they do, choose a direction and a tone, and receive a first draft they can revise, preview on desktop and mobile, and export. Plans start free.

Boston Made Reader collects the latest from every Boston Made site into a single, book-style reading experience, with adjustable type, multiple languages and a free library of founding documents and sacred texts. No login is required to browse.

Consumer marketplaces: Lumo

Lumo.gold has been rebuilt as a consumer-first directory for people selling gold, silver, coins and estate jewelry in the United States and United Kingdom, with an introduction service that connects sellers to vetted local buyers.

The Boston Made Newsroom will cover each of these platforms in more depth as they develop. A live overview of every product is available on the newsroom’s new Software & Technology page.

Boston Made has converted its flagship domain, BostonMade.com, into ATLAS — a private business-intelligence platform the company describes as a way to “turn scattered signals into decisive intelligence.”

The change is deliberate. Where the address once hosted a traditional brand website, it now serves as the public face of a subscription product, with the protected workspace at atlas.bostonmade.com and account sign-in handled at access.bostonmade.com. Boston Made’s editorial archive has moved to its own home, and the wider brand family is presented at BostonMade.io.

What ATLAS does

ATLAS combines discovery, monitoring, relationship mapping and decision support in a single workspace. The platform is organized around three layers:

• Signals — monitor companies, people, properties, contracts and market shifts from one operating view.
• Entity graph — map relationships across organizations, decision-makers, assets, sources and emerging activity.
• Alerts — turn tracked entities into focused alerts, daily briefs and ranked opportunities.

One operating picture for the opportunities that matter.

Plans and pricing

ATLAS is paid-access only. Every plan is billed monthly through Stripe, and the software and its APIs remain locked until a subscription is active.

Where it fits

ATLAS is one of six platforms in Keystone, the master-pass bundle introduced by Kingswell Strategic Ventures, where it serves as the coordination and intelligence workspace alongside SCOUT, BOSSTOX and the Fenway Web Builder.

Fenway Web, the web and digital-services arm of Boston Made, has relaunched its homepage as a self-serve website generator. The pitch is short: “Your website starts here.”

Visitors describe what they do, choose what they are building — a business, a portfolio or an event — and set the vibe, from premium to friendly to bold. The generator, powered by ChatGPT, turns that starting point into a first-draft site with a live preview on desktop and mobile.

From blank page to ready to share

Fenway Web frames the process in four steps:

• Prompt — share your offer, your audience and the feeling you want people to leave with.
• Shape — try a different direction, edit the copy, or ask for a bolder first impression.
• Polish — adjust sections, colors and calls to action beside a live preview.
• Launch — download the site, or hand it to Fenway Web for a custom build.

A little direction goes a long way. The builder helps you get unstuck, then keeps the important decisions in your hands.

A workspace, not just a page

The relaunch borrows from the Boston Made App experience, adding a workspace for drafts, analysis, brand sets and live wires, plus a website ROI estimator that models the monthly opportunity from more qualified visits and a stronger conversion path.

The Fenway Web Builder is also one of the six platforms in Kingswell Strategic Ventures’ Keystone stack. Fenway Web continues to offer custom builds for clients who outgrow the generator.