A recurring video series builds familiarity in a way one-off clips cannot. This guide covers choosing a repeatable format, designing an episode template and setting a...
Many webinars lose most of their sign-ups before the first slide. This guide explains how to pick a focused topic, promote it, rehearse the technology and...
Viewers forgive imperfect video far more readily than bad sound. This guide explains how to choose a microphone, prepare a room and set recording levels for...
When one company oversees several brands, mixing their finances creates confusion fast. This guide explains the general principles of separate bookkeeping, from bank accounts to intercompany...
Good interview lighting does not require a truck full of gear. This guide explains three-point lighting, how to use window light well and simple fixes for...
Small companies rarely have a human resources department, but they still need a clear plan for a new team member's first month. This checklist covers preparation,...
Inherited jewelry often mixes treasured heirlooms, valuable pieces and simple scrap. This guide explains how to inventory a collection, read basic markings, decide what deserves an...
Between the 1850s and the early 1900s, horsecars and then electric streetcars let Bostonians live miles from work. The result was a ring of new neighborhoods...
Built on filled land in the mid-1800s, the South End holds one of the largest collections of Victorian rowhouses in the United States. Here is how...
A personal operating manual is a short document that tells collaborators how you work best. Here is how to write one, what to include and how...
Boston Made, Inc. — a marketing agency that also does M&A and restructuring.
Open Company