Companies with more than one product or business must decide how their brands relate. This explainer covers the branded house, the house of brands, endorsed brands...
Buying a small business or brand means verifying what you are actually getting. Here is an educational overview of due diligence, from financials and customers to...
Many holding companies share accounting, technology and administration across their brands while keeping each one distinct. This explainer covers why that structure is common and how...
Venture studios test ideas before committing to them. Here is a practical framework for evaluating a new brand concept, from the problem and audience to economics,...
Holding companies sit behind many familiar brands, yet the term is often misunderstood. This explainer covers how the structure works, what the parent typically does and...
The legal structure of a business affects liability, taxes, paperwork and how it can raise money. This general guide explains the common U.S. options and the...
Boston Made, Inc. — a marketing agency that also does M&A and restructuring.
Open Company
