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5 Lessons From Building a Multi-Brand Portfolio

Nathanael Strickland

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Boston Made Chronicles

Running a dozen-plus brands under one roof teaches lessons no single business can. Boston Made’s founder shares five of the biggest: hire for judgment, document everything, let each brand keep its own voice, invest in shared infrastructure early, and measure twice before launching anything new.

These principles now anchor the internal playbook every new Boston Made venture works from on day one.

As a passionate advocate for canine wellness and innovation, I find great joy in staying informed and up-to-date with the latest news. I am not only an avid reader but also a dedicated journaler, capturing my thoughts and ideas on paper to reflect and grow. However, my true passion lies in my love for dogs and my dream of establishing a revolutionary news network dedicated to all things canine. Through my company, Boston Made Pets, I aim to elevate the world of dog wearables and accessories while also providing a platform for dog lovers to stay informed, connected, and empowered. Join me on this exciting journey as we build a community that celebrates the unique bond between humans and their beloved furry companions.

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Corporate News

Inside Boston Made’s Onboarding Program for New Team Members

Nathanael Strickland

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Boston Made

Every new hire across the Boston Made portfolio now goes through a structured onboarding program covering the company’s history, its family of brands, and the tools used to run them day to day.

The program was built to help new team members get up to speed quickly, whether they’re joining Fenway Web’s development team or Beacon Federal Partners’ contracting group.

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Corporate News

Boston Made Launches Virtual Learning Series for Entrepreneurs

Nathanael Strickland

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Boston Made

Boston Made is rolling out a new virtual learning series designed to help entrepreneurs across the portfolio sharpen the skills that matter most: brand-building, digital marketing, and operations at scale.

The self-paced courses draw on lessons learned building and running the Boston Made family of brands, from web development at Fenway Web to fintech tools at BOSSTOX.

It’s part of a broader push to make the knowledge behind the portfolio’s growth accessible to the wider small-business community in Boston and beyond.

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Education

Keep Up With Nate Launches on Boston Made Newsroom

The newly relaunched Keep Up With Nate website is rolling out with weekly wires that document real work in real time — blending entrepreneurship, nonprofit advocacy, and community impact. As part of the Boston Made Newsroom, the platform offers a transparent look into the causes, partnerships, and values driving Nate Strickland and the broader Boston Made ecosystem.

Nathanael Strickland

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Weekly Wires. Personal Mission. Community Impact.

The Boston Made Newsroom is proud to announce the rollout of the newly refreshed Keep Up With Nate website — a living, evolving platform that will now publish new wires weekly, offering readers a consistent window into the work, values, and community-first mission of Nate Strickland.

More than a personal site, Keep Up With Nate functions as a narrative layer within the Boston Made ecosystem — blending entrepreneurship, nonprofit advocacy, and behind-the-scenes storytelling into a single, transparent feed. Each wire documents what’s being built, who’s being supported, and why the work matters.


A Platform Rooted in Giving Back

At the heart of the new rollout is a renewed emphasis on nonprofit support. Nate has long believed that real impact comes from service — not just funding causes, but actively building alongside them. Through Keep Up With Nate, these partnerships are no longer footnotes; they’re front and center.

“Whether through building websites, donating time, or using my platforms to amplify their mission, I’m committed to helping these groups grow, thrive, and touch more lives.”


Spotlight: Nonprofit Partners

Big Brothers Big Sisters

Nate is a dedicated supporter of Big Brothers Big Sisters, advocating for the power of mentorship and one-on-one relationships to change lives. His involvement highlights the importance of guidance, consistency, and community in helping young people reach their full potential.
bbbs.org →


Boston Made Foundation

Born from the belief that visibility should be a public good, the Boston Made Foundation is an open-source business directory built for community growth. It offers entrepreneurs, creators, nonprofits, and small businesses a place to be seen — without fees, gatekeeping, or hidden algorithms.
This vision reflects Nathan’s commitment to accessibility, transparency, and long-term community impact.
bostonmade.org →


Seuk’s Army Animal Rescue

Nate has donated his time and technical expertise to Seuk’s Army Animal Rescue, serving as webmaster and digital steward for the organization. By building and maintaining their website, he helps amplify their mission of rescuing, sheltering, and giving animals a second chance at life.
seuksarmy.org →


Weekly Wires, Going Forward

With the new Keep Up With Nate rollout, readers can expect:

  • Weekly newsroom-style wires
  • Transparent updates on projects and partnerships
  • Ongoing nonprofit spotlights
  • Personal reflections on building, service, and legacy

All wires will syndicate through the Boston Made Newsroom, ensuring these stories live alongside the broader Boston Made archive — preserved, searchable, and accessible.

👉 Visit www.keepupwithnate.com to follow along
👉 Stay tuned to Boston Made Newsroom for weekly updates

One voice. Many causes. Real work — documented in real time.

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