This week we finished rolling a shared navigation layer across the twelve Boston Made sites. Different themes, different hosts, different ages. Here is what changed, and what we’d recommend for any multi-site business.

1. One shell, served from one place

Each site loads a single script that renders the same network bar, footer and call-to-action from one master file. Change the file once and every site updates. If you run more than one site, stop copying footers by hand.

2. Fixed elements get a stacking rule

Our dock was invisible on one site because the theme’s main wrapper had a z-index of 9999. Decide the order once: content, then header, then docks, then notifications, then dialogs. Write the numbers down.

3. Notifications never cover navigation

Cookie prompts and popups now measure the dock and sit above it. A banner that covers your primary navigation is a banner people close without reading.

4. Mobile menus are lists, not posters

We replaced full-bleed photo tiles with compact rows: a small thumbnail, a readable label, a chevron. Photos in a menu should help you recognize a destination, not compete with its name.

5. One search for the whole network

The flagship homepage now searches stories from all twelve sites and offers direct actions. If a visitor cannot find your other brands from your main site, they do not exist to that visitor.

The test we use

Open every site on a phone, as a stranger. Can you tell they belong together in two seconds? Can you get from any one to any other in one tap? If not, you have a portfolio, not a network.

Written by Fenway Web, the agency tribe of Boston Made.

The post Five Things We Changed on Twelve Sites This Week, and Why Your Site Should Copy Them appeared first on Fenway Web.

FOR IMMEDIATE RELEASE

WORCESTER, Mass., Oct. 24, 2026 — Fenway Web, the web design and development studio of Boston Made, Inc., today announced the relaunch of fenwayweb.com. The new site publishes the studio’s pricing in full for the first time and introduces monthly care plans so clients have a team behind their website long after launch.

Three ways to start

Fenway Web now lists three build options. Starter ($1,500) covers up to five pages, mobile-first design, a contact form and local SEO setup. Business ($3,500) covers up to fifteen pages, copywriting, booking or lead forms, and analytics with training. Custom builds start at $7,500, with scope and price agreed in a written proposal before any work begins.

Care after launch

Optional care plans start at $49 a month and cover software updates, backups, security monitoring and post-launch edits, with a client portal for requests.

Who it builds for

The studio builds for small businesses, churches and local brands. Its portfolio spans New England, North Georgia and South Carolina’s Grand Strand, including sites for AX Home Pro, Sherry’s Homes, Victory Construction, The Soft Play Social, Coastal Community Church, Daniel Strickland Music and Howard Strickland.

Boston Made+ Business members save 10% on Fenway Web builds and care plans. Portfolio, pricing and the “Start a project” form are at fenwayweb.com.

About Fenway Web. Fenway Web is the web design, development and SEO studio of Boston Made, Inc. It designs, builds and looks after websites for small businesses, churches and local brands. fenwayweb.com

About Boston Made, Inc. Boston Made, Inc. is a Delaware corporation headquartered in Worcester, Massachusetts, behind The 12 Tribes of Boston Made, a family of brands spanning media, software, pets, parking, precious metals and web services. bostonmade.com/brands

Media contact: sales@bostonmade.com · Boston Made, Inc., 8 Grafton Street, Suite 210, Worcester, MA 01608

The post Fenway Web Relaunches FenwayWeb.com With Published Pricing and Care Plans appeared first on Fenway Web.

FOR IMMEDIATE RELEASE

WORCESTER, Mass., Oct. 24, 2026 — Boston Made, Inc. today announced the consolidation of roughly twenty brands and domains into twelve focused properties it calls The 12 Tribes of Boston Made. Each tribe has a clear reason to exist, a customer it serves and a way to earn on its own, while all twelve share one technology stack, one content engine and one membership.

The twelve

The family consists of Kingswell Strategic Ventures, the holding company that sets long-term strategy; Boston Made, the flagship for membership, the store and the family’s front door; the Boston Made, Inc. Newsroom at bostonmadeinc.com, the company’s news desk; Boston Made Reader, a free reading app for long reads, wires and books; BOSSTOX, an AI-infrastructure intelligence newsroom; PUPWEAR, premium dog apparel and gear; Fenway Web, the web design and development studio; Spot Check, a parking marketplace; GrandStrand.app, a local guide to South Carolina’s Grand Strand; Lumo, a precious-metals marketplace and price service; Paxton-Digital, enterprise technology for IP and brand protection; and SCOUT, an AI-powered IP research tool. Beacon Federal Partners, an independent government-contracting firm, is an affiliate rather than a tribe.

One membership

One Boston Made+ membership, $20 a month or $199 a year, opens perks across the family, including members-only stories on the Reader, 20% off the BOSSTOX Monitor plan, 15% off the PUPWEAR store, early access to new Paxton-Digital and SCOUT tools, Strand+ on GrandStrand.app, Spot Check Premium, and 10% off Fenway Web builds and care for Boston Made+ Business members.

One newsroom

Every tribe now carries its own news section, and all of it feeds the Boston Made Reader at reader.bostonmade.com, so a story published anywhere in the family can be read in one place.

The full list, with what each tribe does and how it earns, is at bostonmade.com/brands.

About Boston Made, Inc. Boston Made, Inc. is a Delaware corporation headquartered in Worcester, Massachusetts, behind The 12 Tribes of Boston Made, a family of brands spanning media, software, pets, parking, precious metals and web services. bostonmade.com/brands

Media contact: sales@bostonmade.com · Boston Made, Inc., 8 Grafton Street, Suite 210, Worcester, MA 01608