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The latest from the Boston Made Newsroom — Boston business, the economy, founders and the network.
How to Film a Walkthrough Tour Video on a Small Budget
A walkthrough tour video lets people see a space before they visit. Here is how small teams can plan the route, stabilize the camera, light the…
Naming a New Brand: Trademark Searches, Domains and Avoiding Confusion
A brand name has to be memorable, available and distinct from names already in use. This guide walks through brainstorming, screening for conflicts, checking domains and…
Planning a Recurring Video Series: Formats, Episode Templates and a Realistic Cadence
A recurring video series builds familiarity in a way one-off clips cannot. This guide covers choosing a repeatable format, designing an episode template and setting a…
Running a Webinar People Actually Attend: Planning, Tech Checks and Follow-Up
Many webinars lose most of their sign-ups before the first slide. This guide explains how to pick a focused topic, promote it, rehearse the technology and…
Recording Clean Interview Audio: Microphones, Rooms and Levels
Viewers forgive imperfect video far more readily than bad sound. This guide explains how to choose a microphone, prepare a room and set recording levels for…
Keeping Separate Books for Each Brand: Entities, Accounts and Clean Records
When one company oversees several brands, mixing their finances creates confusion fast. This guide explains the general principles of separate bookkeeping, from bank accounts to intercompany…
Lighting a Video Interview on a Budget: Three-Point Setups and Window Light
Good interview lighting does not require a truck full of gear. This guide explains three-point lighting, how to use window light well and simple fixes for…
Onboarding a New Hire at a Small Company: A First-30-Days Checklist
Small companies rarely have a human resources department, but they still need a clear plan for a new team member's first month. This checklist covers preparation,…
Selling Inherited Jewelry: Sorting Heirlooms From Scrap and Documenting Every Piece
Inherited jewelry often mixes treasured heirlooms, valuable pieces and simple scrap. This guide explains how to inventory a collection, read basic markings, decide what deserves an…
Boston’s Streetcar Suburbs
Between the 1850s and the early 1900s, horsecars and then electric streetcars let Bostonians live miles from work. The result was a ring of new neighborhoods…
The South End’s Victorian Rowhouses
Built on filled land in the mid-1800s, the South End holds one of the largest collections of Victorian rowhouses in the United States. Here is how…
Writing a Simple Personal Operating Manual for Collaborators
A personal operating manual is a short document that tells collaborators how you work best. Here is how to write one, what to include and how…
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