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Web Development

Digital Experiences That Convert

Fenway Web news update.

Nathan Strickland

Published

on

Digital Experiences That Convert
Boston Made, Inc.Office of the Founder & Chairman
From the desk of Nathan StricklandBoston, Massachusetts ·

Dear Sir or Madam,

Fenway Web continues to support the long-term vision of the Boston Made ecosystem.

Under the strategic leadership of Paxton-Digital, the organization is investing in technology, governance, intellectual property management, and sustainable growth. This article highlights ongoing initiatives across the portfolio and demonstrates how each company contributes to a connected ecosystem.

Readers can expect continued innovation, collaboration, and new opportunities as the organization expands its capabilities.

Founder & Chairman of Boston Made, Inc., a Boston-based media and business portfolio company. I lead Boston Made's independent, hyperlocal coverage of Boston's economy, businesses, and neighborhoods, alongside a growing portfolio of Boston-rooted brands — including Boston Made Pets, where my passion for dog wearables and canine wellness lives on. I’m an avid reader and journaler who believes in reporting that's closer to home.

Corporate News

Now Live: DanielStricklandMusic.com Brings Daniel Strickland’s Music, Shows and Bookings Into One Place

Singer, guitarist and pianist Daniel Strickland has a new home online, with original songs, an official music video, a fan wall and live-event booking, built by Fenway Web.

Nathan Strickland

Published

on

Daniel Strickland Music: live singer, guitarist and pianist
Boston Made, Inc.Office of the Founder & Chairman
From the desk of Nathan StricklandBoston, Massachusetts ·

Dear Sir or Madam,

BOSTON — DanielStricklandMusic.com is now live. The new home for singer, guitarist and pianist Daniel Strickland brings his original music, his official music video, his live-event booking and a place for fans to connect into one site, designed and built by Fenway Web.

Live music that fits the room

Daniel is a vocalist and multi-instrumentalist who plays acoustic guitar and piano and carries a deep, flexible repertoire. The site is built around what he does best: reading a room. That means warm, understated sets during dinner and bigger, crowd-facing sets when the night calls for it.

He plays restaurants, breweries, weddings, private parties, corporate events, festivals and community events. Every booking includes solo live vocals with acoustic guitar and/or piano, a professional, self-contained sound setup, and set lengths shaped around the event.

Original songs, front and center

Beyond the covers and crowd favorites, Daniel writes and records his own music, and the site gives each song its own spotlight with a 30-second preview and a link to the full track on Apple Music:

  • Together Again (2025)
  • Love San Antone (2024)
  • Rest of Our Lives (2024), with its official music video on the homepage
  • Father I Draw Near, featuring Lauren Johnson (2023)

Built for fans, not just bookings

The launch goes beyond a brochure site. Fans can sign in on any song page to leave a comment on the fan wall, sign up to be notified when new show dates land, and follow Daniel on Facebook for clips and announcements. Public show dates will appear on the site first, with one tap to add a show to your calendar or get directions.

How to book Daniel

Planning a wedding, a private party, a company event or a night out at your restaurant or brewery? Visit danielstricklandmusic.com and choose Book Daniel to check availability. You can also stream his music on Apple Music and follow along on Facebook.

Built by Fenway Web

DanielStricklandMusic.com is the latest launch from Fenway Web, the marketing and web agency that designs and builds every Boston Made site and builds websites for outside clients. If you want a site that feels this alive for your own business, start with Fenway Web.

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Boston Made Stories

Road to the Rocketship, Ch. 4: Fenway Web Hands You the Keys

Fenway Web, Boston Made’s web studio, has turned into a self-serve website builder: three templates, plans from $19 a month, and a free tutorial site that teaches you how to use it.

Nathan Strickland

Published

on

Road to the Rocketship, Ch. 4: Fenway Web Hands You the Keys
Boston Made, Inc.Office of the Founder & Chairman
From the desk of Nathan StricklandBoston, Massachusetts ·

Dear Sir or Madam,

ROAD TO THE ROCKETSHIP · Chapter 4

Agencies sell hours. Software scales. Fenway Web is making that switch.

Fenway Web began as Boston Made’s web studio. It built client sites for real-estate agents, contractors, speakers and local businesses, and those clients’ news still flows into the Reader under Client News. Now it is also a self-serve website builder at fenwayweb.com/website-builder.

What’s in the box

  • Three starting templates: Foundation (a clean business site), Storefront (selling online) and Studio (portfolio and creative work).
  • Three plans: Launch at $19/month ($190/year), Grow at $39/month ($390/year) and Scale at $79/month ($790/year).
  • A free school: info.fenwayweb.com is becoming a purely educational site of step-by-step tutorials, with each one pointing back to the builder when you’re ready.

Build Week

To go with this chapter, the Reader is running Build Week, a five-part storyline that walks you through building a small-business website, from picking a domain to launch day. Find it under Storylines.

Why it matters

Every site built on Fenway Web is another door into the ecosystem. When those sites publish news, the Reader can syndicate it. A small business gets an audience, and the network gets content.


ROAD TO THE ROCKETSHIP is the Boston Made Newsroom’s running story of how Boston Made, Inc. is building its ecosystem, told one chapter at a time. Previous: Ch. 3. Next: Ch. 5, Paxton-Digital.

📚 Read every chapter on the Boston Made Reader → Storylines · Join free at app.bostonmade.com/membership.

Forward-looking descriptions reflect current plans and may change. Nothing here is an offer to sell or a solicitation to buy securities.

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Corporate News

Fenway Web Relaunches as an AI Website Generator, With Plans Starting Free

Describe what you do, pick a direction, and get a first-draft website you can revise, preview and export. Fenway Web’s new generator puts the studio’s craft into a self-serve tool.

Nathan Strickland

Published

on

Fenway Web website generator interface
Boston Made, Inc.Office of the Founder & Chairman
From the desk of Nathan StricklandBoston, Massachusetts ·

Dear Sir or Madam,

Fenway Web, the web and digital-services arm of Boston Made, has relaunched its homepage as a self-serve website generator. The pitch is short: “Your website starts here.”

Visitors describe what they do, choose what they are building — a business, a portfolio or an event — and set the vibe, from premium to friendly to bold. The generator, powered by ChatGPT, turns that starting point into a first-draft site with a live preview on desktop and mobile.

From blank page to ready to share

Fenway Web frames the process in four steps:

  • Prompt — share your offer, your audience and the feeling you want people to leave with.
  • Shape — try a different direction, edit the copy, or ask for a bolder first impression.
  • Polish — adjust sections, colors and calls to action beside a live preview.
  • Launch — download the site, or hand it to Fenway Web for a custom build.

A little direction goes a long way. The builder helps you get unstuck, then keeps the important decisions in your hands.

A workspace, not just a page

The relaunch borrows from the Boston Made App experience, adding a workspace for drafts, analysis, brand sets and live wires, plus a website ROI estimator that models the monthly opportunity from more qualified visits and a stronger conversion path.

Plans

  • Starter — $0 forever: 1 website draft, 3 generations per month.
  • Pilot — $6/month: 3 drafts, 12 generations per month, basic export.
  • Launch — $12/month: 5 drafts, 30 generations per month, custom domain connection.
  • Studio — $29/month: 20 drafts, unlimited revisions, priority support.

The Fenway Web Builder is also one of the six platforms in Kingswell Strategic Ventures’ Keystone stack. Fenway Web continues to offer custom builds for clients who outgrow the generator.

Fenway Web GeneratorBuild your first draft free.

Start building ↗

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