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Your Website Isn’t Broken—It’s Confusing (And That’s Why Leads Don’t Convert)

Nathanael Strickland

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A lot of business owners think their website isn’t working. But most of the time, it’s not that the website is broken. It’s that the website is confusing. Confusion doesn’t create leads. Confusion creates hesitation. And hesitation creates the most expensive action in marketing: The back button. So today we’re going to talk about the real reason people don’t convert……

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Founder of Boston Made, Inc., a Boston-based media and business portfolio company. I lead Boston Made's independent, hyperlocal coverage of Boston's economy, businesses, and neighborhoods, alongside a growing portfolio of Boston-rooted brands — including Boston Made Pets, where my passion for dog wearables and canine wellness lives on. I’m an avid reader and journaler who believes in reporting that's closer to home.

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Boston History

Anthony Burns: The Fugitive Slave Case That Shook Boston

The 1854 arrest of Anthony Burns transformed Boston into a fortified stage for America’s escalating conflict over slavery.

Nathanael Strickland

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31 Days of Boston — Day 25 The 1854 arrest of Anthony Burns transformed Boston into a fortified stage for America’s escalating conflict over slavery. In 1854, Anthony Burns, a young man who had escaped slavery in Virginia, was arrested in Boston under the Fugitive Slave Act. The case electrified the city. Abolitionists organized resistance. An attempt to free Burns…

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Boston History

Paul Revere: The Man Behind the Midnight Ride

Paul Revere was far more than a rider: he was a silversmith, engraver, businessman, messenger, networker, and master of revolutionary communication.

Nathanael Strickland

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Paul Revere: The Man Behind the Midnight Ride

31 Days of Boston — Day 15 Paul Revere was far more than a rider: he was a silversmith, engraver, businessman, messenger, networker, and master of revolutionary communication. Paul Revere’s midnight ride became so famous that it can obscure the more interesting man behind the legend. Revere was a working Boston artisan and entrepreneur. He made silver, engraved images, participated…

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Boston History

King Philip’s War: The Conflict That Nearly Destroyed New England

The brutal 1675–1676 conflict transformed Native and colonial New England and left scars that shaped Boston’s future.

Nathanael Strickland

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King Philip's War: The Conflict That Nearly Destroyed New England

31 Days of Boston — Day 5 The brutal 1675–1676 conflict transformed Native and colonial New England and left scars that shaped Boston’s future. In 1675, violence erupted across New England in a war remembered by English colonists as King Philip’s War, after the English name given to the Wampanoag leader Metacom. The conflict was rooted in decades of colonial…

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