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Boston Made Stories

Road to the Rocketship, Ch. 4: Fenway Web Hands You the Keys

Fenway Web, Boston Made’s web studio, has turned into a self-serve website builder: three templates, plans from $19 a month, and a free tutorial site that teaches you how to use it.

Nathan Strickland

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Road to the Rocketship, Ch. 4: Fenway Web Hands You the Keys
Boston Made, Inc.Office of the Founder & Chairman
From the desk of Nathan StricklandBoston, Massachusetts ·

Dear Sir or Madam,

ROAD TO THE ROCKETSHIP · Chapter 4

Agencies sell hours. Software scales. Fenway Web is making that switch.

Fenway Web began as Boston Made’s web studio. It built client sites for real-estate agents, contractors, speakers and local businesses, and those clients’ news still flows into the Reader under Client News. Now it is also a self-serve website builder at fenwayweb.com/website-builder.

What’s in the box

  • Three starting templates: Foundation (a clean business site), Storefront (selling online) and Studio (portfolio and creative work).
  • Three plans: Launch at $19/month ($190/year), Grow at $39/month ($390/year) and Scale at $79/month ($790/year).
  • A free school: info.fenwayweb.com is becoming a purely educational site of step-by-step tutorials, with each one pointing back to the builder when you’re ready.

Build Week

To go with this chapter, the Reader is running Build Week, a five-part storyline that walks you through building a small-business website, from picking a domain to launch day. Find it under Storylines.

Why it matters

Every site built on Fenway Web is another door into the ecosystem. When those sites publish news, the Reader can syndicate it. A small business gets an audience, and the network gets content.


ROAD TO THE ROCKETSHIP is the Boston Made Newsroom’s running story of how Boston Made, Inc. is building its ecosystem, told one chapter at a time. Previous: Ch. 3. Next: Ch. 5, Paxton-Digital.

📚 Read every chapter on the Boston Made Reader → Storylines · Join free at app.bostonmade.com/membership.

Forward-looking descriptions reflect current plans and may change. Nothing here is an offer to sell or a solicitation to buy securities.

Founder & Chairman of Boston Made, Inc., a Boston-based media and business portfolio company. I lead Boston Made's independent, hyperlocal coverage of Boston's economy, businesses, and neighborhoods, alongside a growing portfolio of Boston-rooted brands — including Boston Made Pets, where my passion for dog wearables and canine wellness lives on. I’m an avid reader and journaler who believes in reporting that's closer to home.

Boston Made Stories

The Debut Bracket: Pick the Greatest Song on Taylor Swift’s First Album

Eleven songs from the 2006 debut, head-to-head, until one is left standing. Plus where things stand on a debut Taylor’s Version. Part five of our Countdown to 20.

Nathan Strickland

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Taylor Swift in concert in Hamburg, New York, August 2008
Boston Made, Inc.Office of the Founder & Chairman
From the desk of Nathan StricklandBoston, Massachusetts ·

Dear Sir or Madam,

BOSTON — Two days to go. We have told the story of how the debut was made, walked through every song and followed the radio tour. Now it is your turn. Eleven songs, head-to-head, until only one is left.

The Debut Bracket

Eleven songs. One champion.

Tap your favorite in each matchup. Songs are seeded in random order every time you play.

VS

Your debut champion

Twenty years later, still undefeated.

How to play

Every matchup is between two songs from the standard edition of Taylor Swift. Pick the one you would rather hear right now. Winners move on, and if a round has an odd number of songs, one gets a bye. The order is shuffled every time, so play twice and see if your champion holds up.

Taylor Swift performs in Hamburg, New York, in August 2008.
Taylor Swift in concert in Hamburg, New York, in August 2008. Photo: Meliss402, CC BY-SA 3.0, via Wikimedia Commons.

Taylor’s Version watch

The other question fans are asking this week is whether a re-recorded debut is on the way. Here is what is on the record:

  • 2019: Big Machine Records was sold, and the master recordings of her first six albums, including the debut, went with it.
  • 2020 onward: Taylor began re-recording those albums as “Taylor’s Versions,” releasing four of them.
  • May 30, 2025: She announced she had bought back the masters of all six albums. In the same letter she said the debut re-recording was finished, and that it could still re-emerge when the time is right.

As of our deadline, no release date for Taylor Swift (Taylor’s Version) had been announced. We will be watching on October 24, and so will everyone else.

Sources

Boston Made is not affiliated with or endorsed by Taylor Swift or her record labels. Photos are freely licensed from Wikimedia Commons and credited under each image.

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Boston Made Stories

Radio Stations, Myspace and Opening Slots: How Taylor Swift’s Debut Found Its Audience

A six-month radio tour, a Myspace page and opening slots for Rascal Flatts, George Strait, Brad Paisley and Tim McGraw and Faith Hill. How the debut was built, one fan at a time. Part four of our Countdown to 20.

Nathan Strickland

Published

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Taylor Swift at Yahoo in Sunnyvale, California, May 2007
Boston Made, Inc.Office of the Founder & Chairman
From the desk of Nathan StricklandBoston, Massachusetts ·

Dear Sir or Madam,

BOSTON — In 2006, there was no playbook for a teenage country artist on a brand-new independent label. So Taylor Swift and Big Machine wrote one. The debut album found its audience the old-fashioned way and the brand-new way at the same time.

Station by station

“Tim McGraw” went to country radio in June 2006, four months before the album came out. Then Taylor went on the road, visiting radio stations across the country on a radio tour that lasted about six months, through the end of the year. It was slow, unglamorous work: introducing herself, playing the song live and thanking programmers one station at a time. It worked. The single reached No. 6 on Hot Country Songs.

The Myspace generation

At the same time, Taylor was doing something few country artists did: talking to fans online. She used Myspace to post blogs and share song information, and it drew in teenagers and young adults who did not necessarily listen to country radio. That direct line to fans became a hallmark of her career.

Taylor Swift with Yahoo CEO Terry Semel and co-founder David Filo in Sunnyvale, California, in May 2007.
Taylor Swift with then-Yahoo CEO Terry Semel and co-founder David Filo during a May 2007 visit to Yahoo in Sunnyvale, California. Photo: Yahoo! Music, CC BY 2.0, via Wikimedia Commons.

Opening for the biggest names in country

The live shows came next. Taylor opened for Rascal Flatts in late 2006, then for George Strait in early 2007, toured with Brad Paisley through 2007, and in July 2007 opened for Tim McGraw and Faith Hill, the couple whose name was on her first single.

Crossing over

By 2007, “Teardrops on My Guitar” had crossed from country into pop radio, reaching No. 13 on the Hot 100 and the Top 10 on several pop and adult formats. More than a year after release, the album kept climbing, peaking at No. 5 on the Billboard 200 in January 2008.

The lesson

Show up, play the song, talk to your fans yourself. Twenty years later, it is still a pretty good marketing plan.

Trivia · 5 questions

On the road with the debut

Test your knowledge of how the album found its fans.

Score: 0

01 / 05

When did “Tim McGraw” go to country radio?

02 / 05

How long was the radio tour that followed?

03 / 05

Which social network did Taylor use to share blogs and songs?

04 / 05

Whose tour did she open in late 2006?

05 / 05

Which couple did she open for in July 2007?

Sources

Boston Made is not affiliated with or endorsed by Taylor Swift or her record labels. Photos are freely licensed from Wikimedia Commons and credited under each image.

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Boston Made Stories

Track by Track: Inside the 11 Songs of Taylor Swift’s Debut Album

All 11 songs on the original 2006 album: who wrote them, how long they run and what each one is about, plus a name-that-track game. Part three of our Countdown to 20.

Nathan Strickland

Published

on

Taylor Swift performing in 2007
Boston Made, Inc.Office of the Founder & Chairman
From the desk of Nathan StricklandBoston, Massachusetts ·

Dear Sir or Madam,

BOSTON — Forty minutes and 28 seconds. That is the entire running time of the standard edition of Taylor Swift, 11 songs that introduced one of the defining songwriters of her generation. Every song carries her name in the credits. Here is the whole album, one track at a time.

1. “Tim McGraw”

Written by Taylor Swift, Liz Rose · 3:54

Nostalgia for a relationship with an older boyfriend, built around the songs that remind you of someone. It became the first single.

2. “Picture to Burn”

Written by Taylor Swift, Liz Rose · 2:55

A sharp, funny kiss-off to an ex who did her wrong. It reached the country Top 10.

3. “Teardrops on My Guitar”

Written by Taylor Swift, Liz Rose · 3:35

Unrequited love for a boy who likes someone else. Her first big crossover hit, reaching No. 13 on the Hot 100.

4. “A Place in This World”

Written by Taylor Swift, Robert Ellis Orrall, Angelo Petraglia · 3:22

A teenager’s uncertainty about where she belongs and what comes next.

5. “Cold as You”

Written by Taylor Swift, Liz Rose · 4:01

A relationship with someone who never appreciated her.

6. “The Outside”

Written by Taylor Swift · 3:29

Loneliness after her love of country music set her apart at school. One of three songs she wrote alone.

7. “Tied Together with a Smile”

Written by Taylor Swift, Liz Rose · 4:11

Written about a friend struggling with an eating disorder, and about how people hide pain behind a smile.

8. “Stay Beautiful”

Written by Taylor Swift, Liz Rose · 3:58

Admiring someone from afar, without him ever knowing.

9. “Should’ve Said No”

Written by Taylor Swift · 4:04

Confronting a cheating ex. Written alone, it became her second country No. 1.

10. “Mary’s Song (Oh My My My)”

Written by Taylor Swift, Liz Rose, Brian Maher · 3:35

A love story that lasts from childhood to marriage.

11. “Our Song”

Written by Taylor Swift · 3:24

A couple who make a song out of their everyday moments. Written alone, it went to No. 1 on Hot Country Songs.

Taylor Swift performs in 2007.
Taylor Swift performing in 2007. Photo: Brian Cantoni, CC BY 2.0, via Wikimedia Commons.

The writers’ room

Seven of the 11 songs were co-written with Liz Rose, who met Taylor through her publishing deal and became her most important early collaborator. Robert Ellis Orrall and Angelo Petraglia co-wrote “A Place in This World,” and Brian Maher joined Taylor and Rose on “Mary’s Song.” Three songs, “The Outside,” “Should’ve Said No” and “Our Song,” are Taylor’s alone.

A note on “Tied Together with a Smile”

One of the album’s quietest songs carries one of its heaviest subjects. If you or someone you love is struggling with an eating disorder, support is available from the National Alliance for Eating Disorders.

Match game · 6 questions

Name that track

We describe the theme. You pick the song.

Score: 0

01 / 06

The theme: feeling left out because of your love of country music.

02 / 06

The theme: a love that lasts from childhood all the way to marriage.

03 / 06

Which track is the shortest on the album?

04 / 06

Which song closes the album?

05 / 06

How many songs did Taylor write entirely on her own?

06 / 06

Which track has three credited writers?

Sources

Boston Made is not affiliated with or endorsed by Taylor Swift or her record labels. Photos are freely licensed from Wikimedia Commons and credited under each image.

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