Boston Made Brands has launched a formal path for outside companies to submit themselves for merger, acquisition, consolidation, or restructuring consideration — the newsroom’s first look at a new corporate development capability inside the portfolio.

How Submissions Work

A business owner submits their company at brands.bostonmade.com/mergers-acquisitions, and receives automatic confirmation along with a mutual NDA the moment the form goes through. From there, Boston Made’s corporate development team sends a documentation request — financials, cap table, org structure, material contracts, and, for businesses eyeing the public markets, preliminary Red Herring materials.

Built Around SEC Discipline

The page is explicit that this isn’t legal or financial advice, and encourages every business owner to bring their own counsel to the table. Boston Made frames the whole process around SEC disclosure norms and fiduciary responsibility, with the actual work of taking a company public reserved for Bosstox.com, the portfolio’s dedicated public-markets platform.

Part of the Boston Made Portfolio

Boston Made, Inc. is a New England-born holding company building a portfolio of media, e-commerce, financial services, and technology brands. Read the full program at brands.bostonmade.com.

Boston-based wearable technology company WHOOP is expanding its footprint in the city, a move that Governor Maura Healey publicly congratulated the company on in a statement highlighting the creation of 600 jobs tied to the expansion. The announcement, made through the Governor’s office, frames the expansion as a notable vote of confidence in Boston’s ability to retain and grow a homegrown technology company rather than lose it to another market.

WHOOP, known for its fitness and recovery-tracking wearable devices used by professional athletes and consumers alike, has grown into one of Boston’s more visible technology success stories in recent years. The company’s decision to expand in the city — rather than relocate or scale primarily elsewhere — fits into a broader narrative Massachusetts officials have sought to tell about the state’s ability to retain fast-growing technology companies amid competition from other tech hubs.

The Healey administration has used company-specific announcements like the WHOOP expansion as touchstones in its broader economic messaging, pointing to job creation from Boston-based and Boston-expanding employers as evidence that the state’s competitiveness efforts — from workforce development to targeted state support — are paying off in tangible hiring commitments.

For Boston’s broader technology and startup ecosystem, WHOOP’s continued growth also carries symbolic weight. As one of the more recognizable consumer technology brands to emerge from the city in recent years, its expansion decisions are watched closely by other founders and investors as a signal about the viability of scaling a technology company from Boston rather than shifting headquarters or major operations to markets such as New York or the Bay Area.

The 600 new positions tied to the expansion add to WHOOP’s existing Boston-based workforce, further cementing the company’s presence in the city even as the broader technology sector nationally has faced a mixed hiring environment across 2026.

Sources:

• https://www.mass.gov/news/governor-healey-congratulates-boston-based-whoop-on-expansion-creation-of-600-jobs

Visitors entering BostonMade.com are now directed to BostonMade.io, where Boston Made brings its brand directory, editorial guides and account destinations together. The redirect and public pages were checked on September 8, 2026.

Where to find what you need

The brand directory introduces the portfolio. The editorial section offers guides on brand building, publishing and individual ventures.

The Newsroom gateway links readers back to BostonMadeInc.com for news and stories. Account and membership management are directed to the Boston Made App.

A clearer starting point

For readers following several Boston Made brands, the hub provides a place to choose a destination before visiting an individual business. This update describes the currently available website; it does not establish a launch date for the redirect.

Company disclosure: This is a Boston Made company update, based on its own public website and newsroom pages as reviewed September 8, 2026.