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5 Lessons From Building a Multi-Brand Portfolio

Published

6 days ago

August 30, 2026

Boston Made Chronicles

Running a dozen-plus brands under one roof teaches lessons no single business can. Boston Made’s founder shares five of the biggest: hire for judgment, document everything, let each brand keep its own voice, invest in shared infrastructure early, and measure twice before launching anything new.

These principles now anchor the internal playbook every new Boston Made venture works from on day one.

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Behind the Scenes: Filming the Boston Made Story

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Watch: A Tour of the Boston Made Portfolio

Nathanael Strickland

As a passionate advocate for canine wellness and innovation, I find great joy in staying informed and up-to-date with the latest news. I am not only an avid reader but also a dedicated journaler, capturing my thoughts and ideas on paper to reflect and grow. However, my true passion lies in my love for dogs and my dream of establishing a revolutionary news network dedicated to all things canine. Through my company, Boston Made Pets, I aim to elevate the world of dog wearables and accessories while also providing a platform for dog lovers to stay informed, connected, and empowered. Join me on this exciting journey as we build a community that celebrates the unique bond between humans and their beloved furry companions.

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Behind the Scenes: Filming the Boston Made Story

Published

5 days ago

August 31, 2026

Nathanael Strickland

Boston Made

A behind-the-scenes video captures the making of Boston Made’s brand story content, from interviews with founder Nathanael Strickland to on-location shoots across the portfolio’s Boston-area operations.

More behind-the-scenes footage is planned as the video content library grows.

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Watch: A Tour of the Boston Made Portfolio

Published

7 days ago

August 29, 2026

Nathanael Strickland

Boston Made

A new video walks through the full Boston Made family of brands, from Lumo’s precious-metals marketplace to Pupwear’s dog apparel line, showing how each piece fits into the larger ecosystem.

The tour is the first in a planned series of video features spotlighting individual brands and the people behind them.

Boston Made+ Exclusive

Your Website Isn’t Broken—It’s Confusing (And That’s Why Leads Don’t Convert)

Published

7 months ago

January 27, 2026

Nathanael Strickland

A lot of business owners think their website isn’t working. But most of the time, it’s not that the website is broken. It’s that the website is confusing. Confusion doesn’t create leads. Confusion creates hesitation. And hesitation creates the most expensive action in marketing: The back button. So today we’re going to talk about the real reason people don’t convert……

This is a Boston Made+ exclusive story. Subscribe to keep reading — plans start at $20/month.

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