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Technology

How Websites Use Cookies, and How to Manage Your Choices

Cookies make websites remember logins and preferences, but they can also track browsing. This plain-language guide explains the types of cookies and the controls available to users.

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BostonMade.io: The Next Chapter

BostonMade.io is the web platform that helps people find the Boston Made brands, and like any web platform it sits within a broader conversation about how websites remember their visitors. Almost every website uses cookies or similar technologies, and almost every visitor has clicked through a cookie banner without fully understanding it. This guide explains what cookies are, the main types, how they are regulated in general terms and how people can manage their choices. For the specifics of any particular site, including BostonMade.io, the site’s own privacy and cookie notices are the authoritative source.

What a Cookie Is

A cookie is a small text file that a website asks a browser to store. The next time the browser visits that site, or loads content from the same source, it sends the cookie back. That lets the site recognize the browser and remember information about the visit.

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Cookies themselves are not programs and cannot run code. Their significance comes from what they allow sites to remember and, in some cases, to track.

First-Party and Third-Party Cookies

  • First-party cookies are set by the website a person is visiting. They typically handle things like keeping someone logged in, remembering a shopping cart or saving language preferences.
  • Third-party cookies are set by a different domain, often through embedded content such as advertising, analytics tools, social media buttons or videos. Because the same third party may appear on many websites, its cookies can be used to build a picture of browsing activity across sites.

Several major browsers now restrict third-party cookies by default, and the online advertising industry has been adjusting as a result.

Session and Persistent Cookies

  • Session cookies last only while the browser is open and are deleted when it closes.
  • Persistent cookies remain for a set period, which might be days, months or longer, unless the user deletes them.

Common Purposes

Cookie banners often group cookies by purpose:

  1. Strictly necessary. Required for basic functions such as logging in, security, load balancing or remembering consent choices. These usually cannot be switched off without breaking the site.
  2. Functional or preference. Remember choices such as language, region or display settings.
  3. Analytics or performance. Help site owners understand how visitors use the site, such as which pages are popular and where people encounter problems.
  4. Advertising or marketing. Used to show, measure or personalize ads, sometimes based on activity across multiple sites.

Beyond Cookies: Similar Technologies

Websites can also use other techniques that work in similar ways:

  • Local storage in the browser, which can hold more data than cookies.
  • Pixels or web beacons, tiny invisible images or scripts that report when a page or email is viewed.
  • Device fingerprinting, which attempts to identify a browser based on its configuration.
  • Software development kits in mobile apps, which can collect usage data.

Privacy notices often describe these together under the broad heading of cookies and similar technologies.

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How Cookies Are Regulated, in General Terms

Rules vary by location. In broad strokes:

  • In the European Union and United Kingdom, laws generally require websites to obtain consent before setting cookies that are not strictly necessary. That requirement is why many sites show banners with options to accept, reject or customize.
  • In the United States, there is no single national cookie law. Several states, including California, have comprehensive privacy laws that give residents rights such as opting out of the sale or sharing of personal information, or of targeted advertising. Some of these laws recognize browser-based opt-out signals.

This is a general overview, not legal advice, and the rules continue to evolve.

How to Manage Cookie Choices

Use the Banner Thoughtfully

When a cookie banner appears, look for options such as “Reject all,” “Manage preferences” or “Customize.” Many banners let users accept necessary cookies while declining analytics or advertising. Most sites also provide a link, often in the footer, to change cookie preferences later.

Use Browser Settings

Every major browser offers cookie controls. Common options include:

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  • Blocking third-party cookies
  • Clearing cookies and site data, either all at once or for specific sites
  • Automatically deleting cookies when the browser closes
  • Viewing which sites have stored data

Blocking all cookies can cause problems, such as being unable to stay logged in. Blocking only third-party cookies is a common middle ground.

Use Private Browsing

Private or incognito modes typically delete cookies when the window is closed. They do not make a person anonymous, but they limit how long cookies persist.

Send an Opt-Out Signal

Global Privacy Control is a browser setting or extension that signals a user’s request not to have personal information sold or shared. Some browsers include it, and some privacy laws require businesses to honor it.

Use Industry and Platform Tools

Major advertising platforms and industry groups offer settings to limit personalized ads. On mobile devices, operating system settings can limit ad tracking across apps.

Trade-Offs to Keep in Mind

  • Declining functional cookies may mean re-entering preferences.
  • Clearing cookies logs people out of sites.
  • Declining analytics cookies typically does not affect how a site works, though it limits the information site owners use to improve it.
  • Declining advertising cookies usually means ads are less personalized, not that ads disappear.

Questions Worth Asking of Any Site

  1. Does the site explain what cookies it uses and why?
  2. Can non-essential cookies be rejected as easily as they can be accepted?
  3. Can the choice be changed later?
  4. Does the site share data with third parties for advertising?
  5. Does it honor browser opt-out signals?

Cookies are not inherently good or bad. They power many conveniences people rely on. Understanding the types and the controls available lets each person decide what trade-offs feel right.

Quick check: Which type of cookie can be used to follow browsing activity across many different websites?

  1. Strictly necessary first-party cookies
  2. Third-party cookies
  3. Session cookies that delete on close
Show answer

B. Third-party cookies come from domains embedded on many sites, which allows activity to be linked across those sites.

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The institutional news desk of the Boston Made network. Reporting is researched from wire services including The Associated Press and local sources, and written by the desk.

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Technology

Flying Cars Are Getting Real: Where Air Taxis Stand in October 2026, and the Math That Lifts Them

Joby flew real routes over Dallas–Fort Worth in September, Archer named a Texas network in October and BETA joined seven of eight federal pilot programs. None is FAA-certified yet. Here is where things stand, with the four equations that decide whether a flying car works.

Ecosystem Intelligence Desk

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Joby Aviation S4 electric air taxi on a taxiway at Edwards Air Force Base, California

Electric air taxis are no longer only renderings. In September 2026, an electric air taxi flew real routes over Dallas–Fort Worth under a federal pilot program. Three U.S. developers, Joby Aviation, Archer Aviation and BETA Technologies, are flying aircraft designed for commercial service. None has an FAA type certificate for them yet. Here is where things stand, what the companies themselves have said, and the physics and math that decide whether a “flying car” can work.

What actually happened in 2026

  • A federal pilot program started. The U.S. Department of Transportation and the FAA picked the first participants in the eVTOL Integration Pilot Program (eIPP) in March 2026. The FAA lists eight participating governments: the Florida, Utah, Texas, North Carolina and Pennsylvania transportation departments, Louisiana DOTD, the City of Albuquerque and the Port Authority of New York and New Jersey. The FAA says the program “does not bypass certification” and is expected to run for three years after the first project becomes operational.
  • Joby Aviation flew in North Texas. From September 10 to 14, 2026, Joby flew a week-long campaign around Dallas–Fort Worth under TxDOT’s Project Nexus. The flights covered Perot Field Fort Worth Alliance Airport, a landing inside DFW Airport’s controlled airspace, a round trip to Arlington and the planned route to Toyota Motor North America’s Plano campus (Hillwood press release, Sept. 10, 2026).
  • Joby is in the last certification stage. Joby’s first FAA-conforming aircraft, registration N547JX, began flight testing in March 2026 (Joby press release, March 11, 2026). Joby’s Q2 2026 shareholder letter (Aug. 5, 2026) says the company has reached “the fifth and final stage” of FAA type certification. It reported $38.6 million in quarterly revenue and a $245.4 million net loss.
  • Archer named its Texas network. On October 23, 2026, Archer Aviation said it plans air taxi service linking the Dallas–Fort Worth, Houston and Austin areas. It would use its four-passenger Midnight aircraft on flights of 10 to 20 minutes. Archer did not give a start date, and Midnight has not received FAA type certification (AIAA, Oct. 23, 2026).
  • BETA Technologies was picked for the most programs. BETA said it was selected for seven of the eight eIPP launch programs, more than any other electric aircraft developer. It plans cargo and medical logistics with its ALIA aircraft, starting with conventional takeoff and landing (BETA press release, March 9, 2026).
BETA Technologies ALIA electric aircraft delivered to the U.S. Air Force at Duke Field, Florida
BETA Technologies’ ALIA at Duke Field, Florida, on its delivery to the U.S. Air Force for testing, Oct. 26, 2023. U.S. Air Force photo by Jennifer Bryant (public domain).

The math of a flying car

A car only has to push itself forward. A vertical-takeoff aircraft first has to hold its whole weight up on air. Four short equations show why that is hard, and why designers lift off on rotors and then cruise on wings. The numbers below are a worked example for an imaginary 2,000 kg aircraft. They are not any company’s published figures.

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1. Thrust to hover

T = m · g

With m = 2,000 kg and g = 9.81 m/s², the rotors must push down about 19.6 kN, about the weight of a mid-size SUV, without any help from wings.

2. Power to hover (momentum theory)

Pideal = T3/2 ÷ √(2ρA)

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ρ is air density (1.225 kg/m³ at sea level) and A is the total area swept by the rotors. With 30 m² of rotor disk, the ideal answer is about 320 kW. Real rotors lose some of that. Dividing by a typical efficiency (“figure of merit”) of 0.7 gives roughly 460 kW, about the output of several family cars at full throttle. Bigger rotor area means less power, which is why these aircraft have so many propellers.

3. Why they switch to wings

L = ½ ρ v² S CL

At 150 mph (67 m/s), a wing of about 14 m² with a lift coefficient of 0.5 carries the same 19.6 kN. The power then falls to weight × speed ÷ lift-to-drag ratio. With a lift-to-drag ratio of 10 and 85% drivetrain efficiency, cruise needs about 155 kW, a third of the hover figure.

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4. The battery budget for a 25-mile hop

E = Pcruise · tcruise + Phover · thover

Ten minutes of cruise at 155 kW is about 26 kWh. Two minutes of hovering at 460 kW for takeoff and landing adds about 15 kWh, for roughly 41 kWh plus reserves. At 250 Wh per kilogram of battery, that energy alone weighs about 165 kg. This is why short hops, fast charging and lighter batteries decide the business case.

Try it yourself: open Tools → Flight in the bar at the bottom of this page. Change the mass, rotor area or air density and the hover equations update as you type. Tools also has a trip-cost calculator comparing gas and electric, plus loan, savings and equation solvers.

What it means for Massachusetts

None of the eIPP projects named so far are in Massachusetts. The Port Authority of New York and New Jersey’s application covers operations across New England, according to Joby’s March 9, 2026 announcement. For Boston-area businesses, the near-term effects are likely to show up first in cargo and medical logistics, the work BETA and its partners are targeting. Passenger air taxis come after that. Watch for three things: FAA “for credit” test flights, the first type certificate, and local vertiport and noise rules.

What to watch next

  • Whether Joby or Archer receives an FAA type certificate. Neither has one yet.
  • More eIPP flights in the other participating states, and the data the FAA says it is collecting from them.
  • Start dates for Archer’s Texas network, which it has not announced.

Sources

Photos: U.S. Air Force photos by Harlan Huntington (Joby S4, Edwards Air Force Base, Sept. 20, 2023) and Jennifer Bryant (BETA ALIA, Duke Field, Oct. 26, 2023), both public domain via Wikimedia Commons. The worked example uses textbook physics and round, illustrative inputs. It does not describe any company’s aircraft. This article is for information only and is not investment advice.

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Before the First Nor’easter: A Tech Readiness Checklist for Small Businesses

Power outages and storms can knock a small business offline. A practical October checklist for backups, internet, phones and point-of-sale systems.

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Snow falling on buildings and street in city

October is the calm before the season of nor’easters, ice storms and heavy snow. For a small business in New England, a single outage can mean lost sales, missed calls and frozen systems. The best time to prepare is now, while the weather is still mild and there is time to fix what a quick review turns up.

Protect Power to Critical Equipment

Even brief power flickers can damage electronics or corrupt data. Start with the basics:

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  • Put computers, network equipment and point-of-sale terminals on surge protectors at a minimum.
  • Consider an uninterruptible power supply, a battery unit that keeps key equipment running for a short time and allows a safe shutdown.
  • Label which outlets and devices matter most, so staff know what to protect first.
  • If you use a backup generator, follow the manufacturer’s safety instructions, never run it indoors and have a licensed electrician handle any connection to building wiring.

Plan for Internet Outages

Many businesses now depend entirely on the internet for payments, scheduling and communication. Think through what happens if your connection goes down:

  • Can your point-of-sale system process cards offline and sync later? Check its settings and limits in advance.
  • Is a cellular hotspot or phone tethering available as a temporary backup?
  • Do you know how to reach your internet provider’s outage information from a phone?
  • Are your router and modem on battery backup so a short power blip does not drop the connection?

Keep Phones and Customers Connected

If customers cannot reach you, they may assume you are closed for good. Make sure your business phone line can forward to a mobile number. Prepare a short message for your website, social media and online business listings explaining any closure or changed hours. Write it now, so you only need to fill in the details during a storm.

Confirm Your Backups

Storms are a common time for hardware failures and water damage. Before winter, verify that backups of important files and systems are running and that you can actually restore from them. Keep at least one copy off-site or in the cloud, so damage to the office does not take your data with it. If laptops leave the office during storms, make sure they are encrypted and protected with strong passwords.

Write a One-Page Plan

A simple, printed plan is easier to follow in a crisis than a complicated binder. Include:

  • Who decides whether to close and how staff will be notified.
  • Contact information for your internet provider, phone provider, IT help and landlord.
  • Steps to shut down and restart key systems safely.
  • Where backups, passwords and important documents are kept.

Sign up for local emergency alerts from your city or town and follow official guidance during storms, including from the Massachusetts Emergency Management Agency. An hour of preparation in October can save days of disruption in January.

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Background

A nor’easter is a large coastal storm named for the strong northeast winds that blow in from the ocean ahead of it. These storms can form at any time of year but are most common and most disruptive from late fall through early spring, when they can bring heavy snow, ice, coastal flooding and damaging gusts to New England. Unlike a brief thunderstorm, a nor’easter can linger for a day or more, which means outages and travel problems can stretch out as well.

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Winter weather affects technology in several ways at once. Wind and heavy, wet snow bring down tree limbs and power lines. Ice can damage utility equipment. Flooding can reach basements where servers, network gear or electrical panels are often installed. Even when the business itself is unaffected, staff may be unable to travel, and customers may stay home.

What it means for small businesses

For many small businesses, the most valuable step is simply deciding in advance what matters most. A short list of critical systems, usually payments, phones, email, scheduling and key files, makes it easier to spend preparation time wisely. A few additional ideas complement the checklist in the article:

  • Test your battery backups. Batteries in uninterruptible power supplies wear out over time. Many units have a self-test function; use it before winter rather than discovering a dead battery during an outage.
  • Move equipment off the floor. If network or computer equipment sits in a basement or on the floor, raising it can reduce the risk of water damage.
  • Know what works without power. Find out whether your door locks, alarm system and phones rely on electricity or internet service, and what happens when either goes out.
  • Plan for remote work. If staff can work from home, confirm they have the access and equipment they need before a storm, not during it.
  • Keep paper copies of essentials. A printed contact list and the one-page plan are useful precisely when screens and networks are down.

After the storm

Recovery deserves a plan too. Power can return unevenly, sometimes with surges. Many businesses wait a short time after power is restored before turning equipment back on, then restart systems in a sensible order: the internet connection and network first, then computers and point-of-sale systems. If any card transactions were processed offline, confirm they synced correctly. Update your website and listings once regular hours resume, so customers know you are open again.

It also helps to write down what went well and what did not. A brief review after each significant storm improves the plan for the next one.

Key terms

  • Nor’easter: A strong coastal storm with northeast winds, common along the East Coast in colder months.
  • Surge protector: A device that helps shield electronics from sudden voltage spikes.
  • Uninterruptible power supply (UPS): A battery unit that provides short-term power so equipment can keep running briefly or shut down safely.
  • Offline mode: A setting on some payment systems that stores transactions and processes them once the connection returns.
  • Off-site backup: A copy of data stored at a separate physical location or in the cloud.

What to watch

  • When was the last time you actually restored a file from your backups?
  • How long can your battery backups keep critical equipment running?
  • Does every staff member know where the one-page plan is and who makes the call to close?
  • Are your website and listings ready to display a closure notice quickly?
  • Have official storm alerts been set up on the phones of the people who need them?

Quick check: What does an uninterruptible power supply mainly provide during an outage?

  1. Unlimited power for the whole building
  2. Short-term battery power so key equipment can keep running briefly or shut down safely
  3. A faster internet connection
Show answer

B. A UPS is a battery unit that bridges short outages and allows a safe shutdown of critical equipment.

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What Actually Happens When You Ask an AI Chatbot a Question

From tokens to probabilities, a plain-language look at how large language models generate answers, and why that explains both their strengths and mistakes.

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A small robot looking at a book with a magnifying glass

AI chatbots can draft an email, summarize a report or explain a tax form in seconds. To many users, they seem to understand. What is happening under the hood is both more mechanical and more interesting than it looks, and knowing the basics helps you use these tools well.

Text Becomes Tokens

When you type a question, the system first breaks your text into small units called tokens. A token might be a whole word, part of a word or a punctuation mark. Each token is converted into numbers the model can work with. The model never sees letters the way you do; it sees patterns in those numbers.

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Predicting the Next Piece

At its core, a large language model is trained to predict what token is likely to come next, given everything before it. During training, it processes an enormous amount of text and gradually adjusts billions of internal settings, called parameters, to get better at that prediction.

When you ask a question, the model generates a response one token at a time. At each step, it calculates probabilities for many possible next tokens, chooses one and adds it to the text. Then it repeats, using the new, longer text as input. A full answer is the result of thousands of these small choices made in rapid succession.

Many chatbots also go through additional training in which people rate responses, which teaches the model to follow instructions, stay on topic and avoid certain harmful outputs.

Why It Can Be So Good

Predicting the next word sounds simple, but doing it well across countless topics requires the model to capture a great deal about language, facts and reasoning patterns. That is why chatbots can:

  • Rewrite text in a different tone or for a different audience.
  • Summarize and organize long documents.
  • Explain concepts at different levels of detail.
  • Help with code, outlines and brainstorming.

Why It Can Be Confidently Wrong

The same process explains the most important weakness. The model is producing likely-sounding text, not looking up verified facts by default. If its training data was thin or contradictory on a topic, it may produce a fluent but false answer, sometimes called a hallucination. It may invent a statistic, a quote or a source that sounds plausible.

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Some chatbots can search the web or read documents you provide, which can improve accuracy and let them cite sources. Even then, they can misread or misstate what they find. Most also have a knowledge cutoff, a point after which they know nothing unless they are connected to newer information.

Using Chatbots Wisely

A few habits go a long way:

  • Give clear context and specific instructions.
  • Ask for sources, then check them yourself.
  • Verify any numbers, dates, names or legal and medical claims with official sources or a qualified professional.
  • Avoid sharing private or sensitive information unless you understand the tool’s privacy terms.

Think of a chatbot as a fast, tireless assistant with a great memory for patterns and no built-in sense of when it is wrong. In the right hands, that is extremely useful. The responsibility for the final answer still belongs to the person using it.

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Background

The chatbots in wide use today are built on a type of neural network known as the transformer, an architecture introduced by researchers in 2017. Its key idea is attention: a way for the model to weigh how much each part of the input relates to every other part. That made it possible to train much larger models on much more text than earlier approaches, and it is a big reason language tools improved so quickly in the years that followed.

Training typically happens in stages. A model is first trained on a very large collection of text to learn general patterns of language. It is then refined with examples of helpful answers and with feedback from people who compare responses. The result is a system that can follow instructions conversationally, though its underlying method is still prediction rather than lookup.

What it means for small businesses

For a small business, chatbots can save time on routine writing and organizing. They can draft a first version of a newsletter, suggest headlines, turn notes into a checklist or explain an unfamiliar term. The key is to treat the output as a draft that a person reviews, especially when it involves facts, prices, legal terms or anything a customer will rely on.

  • Use it for structure: outlines, summaries and first drafts are strong uses.
  • Keep humans on facts: verify names, numbers, dates and claims before publishing.
  • Protect data: avoid pasting customer records, passwords or confidential documents into tools without understanding their terms.
  • Set a house style: giving the tool examples of the business’s voice tends to produce more consistent drafts.
  • Disclose when appropriate: some customers and industries expect to know when automated tools are used.

Key terms

  • Large language model (LLM): an AI model trained on large amounts of text to predict and generate language.
  • Token: a small unit of text, such as a word or part of a word, that the model processes.
  • Parameters: the internal numerical settings adjusted during training.
  • Context window: the amount of text a model can consider at once, including the conversation so far.
  • Prompt: the instructions and information a user gives the model.
  • Hallucination: a confident-sounding but false or invented answer.
  • Retrieval: a technique where the system looks up documents or web pages and gives them to the model to ground its answer.

What to watch

AI tools are changing quickly, and a few questions help evaluate any new feature or product. Does the tool show its sources, and are those sources reliable? What does the provider say about how it stores and uses the information users enter? How does it handle questions it cannot answer: does it say so, or does it guess? Are there clear settings for business accounts, such as controls over data retention?

It also helps to watch how organizations around you adopt these tools. Schools, employers, professional associations and regulators are developing guidance on appropriate use, and that guidance is likely to shape expectations for businesses and their customers. Staying informed, and keeping a person responsible for the final result, remains the most dependable approach.

Quick check: At its core, what is a large language model trained to do?

  1. Look up verified facts in a database
  2. Predict the next token given the text before it
  3. Copy answers from other users
Show answer

B. A large language model is trained to predict which token is likely to come next, one step at a time.

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